Technology is evolving at warp speed, with an estimated 5 billion connected devices creating a gargantuan network of data. AI (Artificial Intelligence) is certainly the next big thing. Further, the ability to store huge volumes of data on cloud along with easier access to intelligent algorithms is set to make AI the next big wave in business innovation. AI for CRM is crafted to help businesses become smarter and more predictive about their customers. Everyone and almost everything is connected, a never before phenomenon in the history of mankind! As Bank of America Merrill Lynch predicts the estimated market for AI powered CRM solutions to be $153 billion by 2020.

Artificial Intelligence has made it easier to predict user behavior and needs. AI combined with CRM enable businesses to enhance their customer relationships. Artificial intelligence, or AI, refers to the ability of machines to think and understand like humans. We have now provided machines with some capabilities that can do much more than just collecting and storing of data. With the help of AI, a system can process a huge chunk of data, analyze it and detect patterns to predict behavior, and also use the same insight to calculate risk.

If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. But mentioning the term "CRM" in your meeting room often leads to groans of disgust rather than coos of excitement. Indeed, most companies have a love/hate relationship with their customer management software. It allows them to keep in touch with the people keeping them in business. But in most cases, it's sluggish, time-sucking, and confusing--not words you'd like to describe the tech most central to your company's success.

If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. But mentioning the term "CRM" in your meeting room often leads to groans of disgust rather than coos of excitement. Indeed, most companies have a love/hate relationship with their customer management software. It allows them to keep in touch with the people keeping them in business. But in many cases, it's sluggish, time-sucking, and confusing--not words you'd like to describe the tech most central to your company's success.

If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. But mentioning the term "CRM" in your meeting room often leads to groans of disgust rather than coos of excitement. Indeed, most companies have a love/hate relationship with their customer management software. It allows them to keep in touch with the people keeping them in business. But in many cases, it's sluggish, time-sucking, and confusing--not words you'd like to describe the tech most central to your company's success.

Technology is evolving at warp speed, with an estimated 5 billion connected devices creating a gargantuan network of data. AI (Artificial Intelligence) is certainly the next big thing. Further, the ability to store huge volumes of data on cloud along with easier access to intelligent algorithms is set to make AI the next big wave in business innovation. AI for CRM is crafted to help businesses become smarter and more predictive about their customers. Everyone and almost everything is connected, a never before phenomenon in the history of mankind!

Technology is evolving at warp speed, with an estimated 5 billion connected devices creating a gargantuan network of data. AI (Artificial Intelligence) is certainly the next big thing. Further, the ability to store huge volumes of data on cloud along with easier access to intelligent algorithms is set to make AI the next big wave in business innovation. AI for CRM is crafted to help businesses become smarter and more predictive about their customers. Everyone and almost everything is connected, a never before phenomenon in the history of mankind!